I found the idea behind this ad campaign intriguing and brilliant. However, with the advertising of the advertisement, does the message really work? The idea behind the sign is to allow children to view a different message then adults. This is supposed to make the child feel safe about coming forward about chid abuse since the adult is not receiving the same message. But, with the secrets of the advertisement being let out, will the child still feel as safe, or on the other hand, will the adult allow the child to get a close look?